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Cloarec, Julien
, Meyer-Waarden, Lars
ORCID: https://orcid.org/0000-0001-7875-3481, Timmler, Katharina, Thiele, Sarah, Weiss, Matthias and Wiese, Madeleine
(2024)
Unlocking minds: Psychological roadblocks to the adoption of AI-powered brain–machine interfaces.
Recherche et Applications en Marketing (English Edition).
Salgado, Stéphane and De Barnier, Virginie
(2016)
Encouraging and rewarding consumer creativity in new product development processes: how to motivate consumers involved in creative contests?
Recherche et Applications en Marketing (English Edition), vol. 31 (n° 3).
pp. 88-110.
