Pavone, GiuliaORCID: https://orcid.org/0000-0002-0348-443X, Meyer-Waarden, LarsORCID: https://orcid.org/0000-0001-7875-3481 and Munzel, AndreasORCID: https://orcid.org/0000-0003-4024-3923 (2025) From analytics to empathy and creativity: Charting the AI revolution in marketing practice and education. Recherche et Applications en Marketing (English Edition), vol. 40 (n° 1). pp. 92-120.

Cloarec, JulienORCID: https://orcid.org/0000-0002-9862-6137, Meyer-Waarden, LarsORCID: https://orcid.org/0000-0001-7875-3481, Timmler, Katharina, Thiele, Sarah, Weiss, Matthias and Wiese, Madeleine (2024) Unlocking minds: Psychological roadblocks to the adoption of AI-powered brain–machine interfaces. Recherche et Applications en Marketing (English Edition), vol. 40 (n° 3).

Salgado, Stéphane and De Barnier, Virginie (2016) Encouraging and rewarding consumer creativity in new product development processes: how to motivate consumers involved in creative contests? Recherche et Applications en Marketing (English Edition), vol. 31 (n° 3). pp. 88-110.