Number of items: 2.
Cloarec, Julien, Meyer-Waarden, Lars, Timmler, Katharina, Thiele, Sarah, Weiss, Matthias and Wiese, Madeleine (2024) Unlocking minds: Psychological roadblocks to the adoption of AI-powered brain–machine interfaces. Recherche et Applications en Marketing (English Edition).
Salgado, Stéphane and De Barnier, Virginie (2016) Encouraging and rewarding consumer creativity in new product development processes: how to motivate consumers involved in creative contests? Recherche et Applications en Marketing (English Edition), vol. 31 (n° 3). pp. 88-110.