Number of items: 2.

Cloarec, JulienIdRef, Meyer-Waarden, LarsIdRef and Munzel, AndreasIdRef (2024) Transformative privacy calculus: Conceptualizing the personalization-privacy paradox on social media. Psychology & Marketing, vol.41 (n°7). pp. 1574-1596.

Cloarec, JulienIdRef, Meyer-Waarden, LarsIdRef and Munzel, AndreasIdRef (2022) The personalization–privacy paradox at the nexus of social exchange and construal level theories. Psychology & Marketing, vol. 39 (n° 3). pp. 647-661.

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