Number of items: 1.
    Bollinger, Bryan, Gillingham, Kenneth, Lamp, Stefan and Tsvetanov, Tsvetan
  
(2024)
Promotional campaign duration and word of mouth in solar panel adoption.
  
    Marketing Science, Vol. 43 (N° 5).
     pp. 925-1151.
 and Tsvetanov, Tsvetan
  
(2024)
Promotional campaign duration and word of mouth in solar panel adoption.
  
    Marketing Science, Vol. 43 (N° 5).
     pp. 925-1151.
  	
  
  
 
  
                         
                        



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