Dubois, Pierre
, Albuquerque, Paulo Pinto de
, Allais, Olivier
, Bonnet, Céline
, Bertail, Patrice
, Combris, Pierre
, Lahlou, Saadi
, Rigal, Nathalie
, Ruffieux, Bernard
and Chandon, Pierre
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Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial.
Journal of the Academy of Marketing Science, vol. 49 (n°1).
pp. 119-138.
Grégoire, Yany
, Ghadami, Fateme, Laporte, Sandra
, Sénécal, Sylvain
and Larocque, Denis
(2018)
How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses.
Journal of the Academy of Marketing Science, vol. 46 (n° 4).
pp. 1052-1071.
Laporte, Sandra
and Laurent, Gilles
(2015)
More prizes are not always more attractive: factors increasing prospective sweepstakes participants’ sensitivity to the number of prizes.
Journal of the Academy of Marketing Science, vol. 43 (n° 3).
pp. 395-410.
Meyer-Waarden, Lars
and Benavent, Christophe
(2009)
Grocery retail loyalty program effects: self-selection or purchase behavior change?
Journal of the Academy of Marketing Science, Vol. 37 (n° 3).
pp. 345-358.

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