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Meyer-Waarden, Lars (2013) The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty. Journal of Services Marketing, Vol. 27 (n° 3). pp. 183-194.

Décaudin, Jean-Marc and Lacoste, Denis (2010) Are services advertised differently ? An empirical examination. Journal of Services Marketing, 24 (7). pp. 546-553.

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