Number of items: 2.
Meyer-Waarden, Lars
(2013)
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty.
Journal of Services Marketing, Vol. 27 (n° 3).
pp. 183-194.
Décaudin, Jean-Marc and Lacoste, Denis
(2010)
Are services advertised differently ? An empirical examination.
Journal of Services Marketing, 24 (7).
pp. 546-553.