Number of items: 1.
Wen, Yingting
and Laporte, Sandra
(2024)
Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content.
Journal of Public Policy and Marketing, vol. 44 (n°3).
pp. 392-410.
Wen, Yingting
and Laporte, Sandra
(2024)
Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content.
Journal of Public Policy and Marketing, vol. 44 (n°3).
pp. 392-410.