Number of items: 1.
Wen, Yingting
and Laporte, Sandra
(2025)
Experiential Narratives in Marketing : A Comparison of Generative AI and Human Content.
Journal of Public Policy & Marketing, vol. 44 (n° 3).
392 -410.
Wen, Yingting
and Laporte, Sandra
(2025)
Experiential Narratives in Marketing : A Comparison of Generative AI and Human Content.
Journal of Public Policy & Marketing, vol. 44 (n° 3).
392 -410.