Number of items: 2.
Décaudin, Jean-Marc and Albouy, Jeanne
(2018)
Age differences in responsiveness to shocking prosocial campaigns.
Journal of Consumer Marketing, vol. 35 (n° 3).
328 - 339.
Abaidi, Ibtissame and Vernette, Éric
(2018)
Does digitalization create or reduce perceived global value?
Journal of Consumer Marketing, vol. 35 (n° 7).
pp. 676-687.