Number of items: 2.
Décaudin, Jean-Marc and Albouy, Jeanne (2018) Age differences in responsiveness to shocking prosocial campaigns. Journal of Consumer Marketing, vol. 35 (n° 3). 328 - 339.
Abaidi, Ibtissame and Vernette, Éric (2018) Does digitalization create or reduce perceived global value? Journal of Consumer Marketing, vol. 35 (n° 7). pp. 676-687.