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Bonnal, Liliane and Moinier, Xavier (2014) Do Pharmaceutical Customers Behave as Patients or Consumers? Journal of Applied Business Research, 30 (2). pp. 479-488.
Bonnal, Liliane and Moinier, Xavier (2014) Do Pharmaceutical Customers Behave as Patients or Consumers? Journal of Applied Business Research, 30 (2). pp. 479-488.