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Bonnefon, Jean-François
ORCID: https://orcid.org/0000-0002-4959-188X and Borau, SylvieORCID: https://orcid.org/0000-0003-1564-0695
(2017)
The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways.
International Journal of Advertising, 36 (3).
pp. 457-476.
