Number of items: 1.
Wen, Yingting and Laporte, Sandra
(2024)
Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content.
Journal of Public Policy and Marketing.
Wen, Yingting and Laporte, Sandra
(2024)
Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content.
Journal of Public Policy and Marketing.