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Casteran, GauthierIdRef, Chrysochou, PolymerosIdRef and Meyer-Waarden, LarsIdRefORCIDORCID: https://orcid.org/0000-0001-7875-3481 (2019) Brand loyalty evolution and the impact of category characteristics. Marketing Letters, vol. 30 (n° 1). pp. 57-73.

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