2013
Borau, Sylvie
(2013)
Les femmes et les images de la beauté féminine : bien-être et efficacité publicitaire.
École Doctorale Sciences de Gestion TSM (Toulouse).
2015
Borau, Sylvie, Akremi, Assâad El
, Elgaaied, Leila
, Hamdi-Kidar, Linda
and Ranchoux-Soulat, Charlotte
(2015)
L’analyse des effets de médiation modérée : applications en marketing.
Recherche et Applications en Marketing, vol. 30 (n° 4).
pp. 88-128.
2017
Bonnefon, Jean-François and Borau, Sylvie
(2017)
The imaginary intrasexual competition: Advertisements featuring provocative female models trigger women to engage in indirect aggression.
Journal of Business Ethics, vol. 157.
pp. 45-63.
Bonnefon, Jean-François and Borau, Sylvie
(2017)
The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways.
International Journal of Advertising, 36 (3).
pp. 457-476.
2020
Borau, Sylvie and Bonnefon, Jean-François
(2020)
Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability.
Journal of Business Research, vol. 120.
pp. 498-508.
2021
Frank, Darius-Aurel, Elbaek, Christian T., Kjaer Borsting, Caroline, Mitkidis, Panagiotis, Otterbring, Tobias and Borau, Sylvie
(2021)
Drivers and social implications of Artificial Intelligence adoption in healthcare during the COVID-19 pandemic.
Plos One, vol.16.
Otterbring, Tobias, Bhatnagar, Roopali, Samuelsson, Peter and Borau, Sylvie
(2021)
Positive gender congruency effects on shopper responses: Field evidence from a gender-egalitarian culture.
Journal of Retailing and Consumer Services, vol.63.
Borau, Sylvie, Otterbring, Tobias, Laporte, Sandra
and Fosso Wamba, Samuel
(2021)
The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI.
Psychology and Marketing, vol.38 (n°7).
pp. 1052-1068.
Borau, Sylvie, Elgaaied, Leila
and Barbarossa, Camilla
(2021)
The green mate appeal: Men's pro‐environmental consumption is an honest signal of commitment to their partner.
Psychology and Marketing, vol. 38 (n° 2).
pp. 266-285.
2022
Van Bavel, Jay J., Cichocka, Aleksandra, Boggio, Paulo S. and Borau, Sylvie
(2022)
National identity predicts public health support during a global pandemic.
Nature Communications, vol. 13 (n° 517).
pp. 1-14.
2024
Espinosa, Romain, Borau, Sylvie
and Treich, Nicolas
(2024)
Impact of NGOs’ undercover videos on citizens’ emotions and pro-social behaviors.
Scientific Reports, vol. 14.