Jump to: 2016
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2016
Legoux, Renaud
, Larocque, Denis
, Laporte, Sandra
, Belmati, Soraya and Boquet, Thomas
(2016)
The effect of critical reviews on exhibitors' decisions : Do reviews affect the survival of a movie on screen ?
International Journal of Research in Marketing, vol. 33 (n° 2).
pp. 357-374.

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