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Article

Bonnal, Liliane and Moinier, Xavier (2019) Satisfaction et fidélité de l’usager d’officine : un enjeu de santé publique. Revue Gestion et Management Public, vol. 7 (n° 4). pp. 51-68.

Bonnal, Liliane and Moinier, Xavier (2014) Do Pharmaceutical Customers Behave as Patients or Consumers? Journal of Applied Business Research, 30 (2). pp. 479-488.

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