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Cloarec, JulienIdRef, Meyer-Waarden, LarsIdRefORCIDORCID: https://orcid.org/0000-0001-7875-3481, Timmler, Katharina, Thiele, Sarah, Weiss, MatthiasIdRef and Wiese, Madeleine (2024) Unlocking minds: Psychological roadblocks to the adoption of AI-powered brain–machine interfaces. Recherche et Applications en Marketing (English Edition).

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