Jump to: Book Section
Number of items: 1.
Book Section
Castéran, Herbert, Meyer-Waarden, Lars and Reinartz, Werner (2017) Modeling customer lifetime value, retention, and churn. In: Handbook of market research Homburg, Christian, Klarmann, Christian and Vomberg, Arnd (eds.) Springer. Cham, Suisse ISBN 9783319055428