Article

Pavone, GiuliaORCID: https://orcid.org/0000-0002-0348-443X, Meyer-Waarden, LarsORCID: https://orcid.org/0000-0001-7875-3481 and Munzel, AndreasORCID: https://orcid.org/0000-0003-4024-3923 (2025) De l’analyse à l’empathie et à la créativité : La révolution de l’IA dans la pratique et l’enseignement du marketing. Recherche et Applications en Marketing, Vol.40 (n°1). pp. 101-134.

Pavone, GiuliaORCID: https://orcid.org/0000-0002-0348-443X, Meyer-Waarden, LarsORCID: https://orcid.org/0000-0001-7875-3481 and Munzel, AndreasORCID: https://orcid.org/0000-0003-4024-3923 (2025) From analytics to empathy and creativity: Charting the AI revolution in marketing practice and education. Recherche et Applications en Marketing (English Edition), vol. 40 (n° 1). pp. 92-120.

Pavone, GiuliaORCID: https://orcid.org/0000-0002-0348-443X, Munzel, AndreasORCID: https://orcid.org/0000-0003-4024-3923 and Meyer-Waarden, LarsORCID: https://orcid.org/0000-0001-7875-3481 (2023) Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures. Journal of Interactive Marketing, vol. 58 (n° 1). pp. 52-71.

Pavone, Giulia, Meyer-Waarden, LarsORCID: https://orcid.org/0000-0001-7875-3481, Poocharoentou, Thanida, Prayatsup, Piyanut, Ratinaud, Maelis and Torne, Sara (2020) How service quality influences customer acceptance and usage of chatbots? Journal of Service Management Research, vol. 45 (n° 1). pp. 35-51.

Thesis

Pavone, Giulia (2021) Using and Interacting with AI-Based Intelligent Technologies: Practical Applications on Autonomous Cars and Chatbots. École Doctorale Sciences de Gestion TSM (Toulouse).