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Otterbring, Tobias, Bhatnagar, Roopali, Samuelsson, Peter and Borau, SylvieORCID: https://orcid.org/0000-0003-1564-0695 (2021) Positive gender congruency effects on shopper responses: Field evidence from a gender-egalitarian culture. Journal of Retailing and Consumer Services, vol.63.

Borau, SylvieORCID: https://orcid.org/0000-0003-1564-0695, Otterbring, Tobias, Laporte, SandraORCID: https://orcid.org/0000-0002-0418-4906 and Fosso Wamba, Samuel (2021) The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI. Psychology and Marketing, vol.38 (n°7). pp. 1052-1068.