Number of items: 1.
Chen, Yanyan, Mandler, Timo and Meyer-Waarden, Lars (2021) Three decades of research on loyalty programs: A literature review and future research agenda. Journal of Business Research, vol. 124 (n° 1). pp. 179-197.
Chen, Yanyan, Mandler, Timo and Meyer-Waarden, Lars (2021) Three decades of research on loyalty programs: A literature review and future research agenda. Journal of Business Research, vol. 124 (n° 1). pp. 179-197.