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2024
    Bollinger, Bryan, Gillingham, Kenneth, Lamp, Stefan
 and Tsvetanov, Tsvetan
  
(2024)
Promotional campaign duration and word of mouth in solar panel adoption.
  
    Marketing Science, Vol. 43 (N° 5).
     pp. 925-1151.
  	
  
  
 
                        
                        
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