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Article
    Salgado, Stéphane
 and De Barnier, Virginie
  
(2016)
Encouraging and rewarding consumer creativity in new product development processes: how to motivate consumers involved in creative contests?
  
    Recherche et Applications en Marketing (English Edition), vol. 31 (n° 3).
     pp. 88-110.
  	
  
  
 
                        
                        
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