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Chen, Yanyan, Mandler, TimoORCIDORCID: https://orcid.org/0000-0002-7585-8891 and Meyer-Waarden, LarsIdRefORCIDORCID: https://orcid.org/0000-0001-7875-3481 (2021) Three decades of research on loyalty programs: A literature review and future research agenda. Journal of Business Research, vol. 124. pp. 179-197.

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