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Casteran, GauthierIdRef, Chrysochou, PolymerosIdRef and Meyer-Waarden, LarsIdRef (2019) Brand loyalty evolution and the impact of category characteristics. Marketing Letters, vol. 30 (n° 1). pp. 57-73.

Casteran, GauthierIdRef (2016) An empirical investigation of antecedents of brand loyalty : the role of product category, marketing mix and consumer related characteristics in the light of niche brands proliferation. École Doctorale Sciences de Gestion TSM (Toulouse).

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