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Bollinger, Bryan, Gillingham, Kenneth, Lamp, StefanIdRefORCIDORCID: https://orcid.org/0000-0002-8764-0689 and Tsvetanov, Tsvetan (2024) Promotional campaign duration and word of mouth in solar panel adoption. Marketing Science, Vol. 43 (N° 5). pp. 925-1151.

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