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Berger, Selina, Meyer-Waarden, LarsIdRefORCIDORCID: https://orcid.org/0000-0001-7875-3481, Kuhn, MarcIdRef and Hanisch, Andrea (2024) Navigating Uncharted Waters: Insights into Transformative Marketing in the B2B Mobility Ecosystem. Journal of Business-to-Business Marketing.

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