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Bonnet, Céline
, Bouamra-Mechemache, Zohra, Klein, Gordon and Richards, Timothy J.
(2016)
Strategic obfuscation and retail pricing.
TSE Working Paper, n. 16-733, Toulouse
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Abstract
Retailers often stock items that are only slightly differentiated from others??differ- ent sizes of a popular brand, or different ?avors in a common product line for instance. We argue that this practice is a form of strategic obfuscation, intended to raise con- sumer search costs, and margins on non-comparable products. We test our hypothesis using examples from several product categories in German and French retail scanner data. We ?nd that, after controlling for other explanations for how margins can vary with package size, we cannot rule out strategic obfuscation as a feature of our retail sales data.
| Item Type: | Monograph (Working Paper) |
|---|---|
| Language: | English |
| Date: | November 2016 |
| Place of Publication: | Toulouse |
| Uncontrolled Keywords: | differentiation, price discrimination, retail pricing, search model, strategic obfuscation |
| JEL Classification: | D43 - Oligopoly and Other Forms of Market Imperfection L13 - Oligopoly and Other Imperfect Markets M31 - Marketing |
| Subjects: | B- ECONOMIE ET FINANCE |
| Divisions: | TSE-R (Toulouse) |
| Institution: | Universite Toulouse 1 Capitole |
| Site: | UT1 |
| Date Deposited: | 22 Nov 2016 08:13 |
| Last Modified: | 01 Jul 2021 13:34 |
| OAI Identifier: | oai:tse-fr.eu:31198 |
| URI: | https://publications.ut-capitole.fr/id/eprint/22526 |
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