Bernard, Yohan, Bertrandias, Laurent and Elgaaied, Leila (2015) Shoppers’ grocery choices in the presence of generalized eco-labelling. International Journal of Retail & Distribution Management (4/5). pp. 448-468.

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Abstract

To encourage sustainable consumer practices, public policy makers introduce new ecological measures, including mandatory programmes that require companies to provide environmental information about their products, even if the information is not flattering. Few academic studies consider the potential impacts of such mandatory eco-labels on consumer behaviour; the purpose of this paper is to seek to identify conditions in which a generalized eco-label in stores might modify consumers’ purchase choices.