Akremi, Assâad El, Perrigot, Rozenn and Piot-Lepetit, Isabelle (2015) Examining the Drivers for Fransised Chains Performance Through the Lens of the Dynamic Capabilities Approach. Journal of Small Business Management, vol. 53 (n° 1). pp. 145-165.

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Identification Number : 10.1111/jsbm.12059


This paper draws on the dynamic capabilities approach to explain the performance of franchised chains. This approach is a useful lens to understand why some chains are more likely to drive superior performance than others. Hence, using this theoretical lens, we explore why and how several characteristics of franchised chains influence sales performance. This study includes 189 retail and service chains operating in the United States. Findings show that experience before franchising, length of training, chain age, franchising fees, and level of internationalization positively impact performance of franchised chains, whereas the proportion of franchised units has a curvilinear influence (inverted-U shape) on chains' performance. Implications for franchising scholars and practitioners are discussed.

Item Type: Article
Language: English
Date: January 2015
Refereed: Yes
Uncontrolled Keywords: franchised chains, performance, United States
Subjects: C- GESTION > C4- Management
C- GESTION > C6- Stratégie
Divisions: TSM Research (Toulouse)
Site: UT1
Date Deposited: 18 May 2015 09:47
Last Modified: 27 May 2024 09:02
URI: https://publications.ut-capitole.fr/id/eprint/16773
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