Desveaud, Kathleen (2021) Proposition of a comprehensive review methodology to build integrative and representative meta-models in Marketing research: An application to Customer Brand Loyalty antecedents. École Doctorale Sciences de Gestion TSM (Toulouse).
(2021)
Proposition of a comprehensive review methodology to build integrative and representative meta-models in Marketing research: An application to Customer Brand Loyalty antecedents.
École Doctorale Sciences de Gestion TSM (Toulouse).