![[up]](/style/images/multi_up.png)
Up a levelNumber of items: 1.
Salgado, Stéphane
and De Barnier, Virginie
(2016)
Encouraging and rewarding consumer creativity in new product development processes: how to motivate consumers involved in creative contests?
Recherche et Applications en Marketing (English Edition), vol. 31 (n° 3).
pp. 88-110.
