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Items where Author is "Albouy, Jeanne"

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Number of items: 2.

Article

Décaudin, Jean-Marc and Albouy, Jeanne (2018) Age differences in responsiveness to shocking prosocial campaigns. Journal of Consumer Marketing, vol.35 (n°3). 328 - 339.

Thesis

Albouy, Jeanne (2011) Efficacité des campagnes humanitaires choc : contribution des réactions affectives au processus de persuasion publicitaire. École Doctorale Sciences de Gestion TSM (Toulouse).

This list was generated on Sat Feb 27 21:25:43 2021 CET.
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