Rhodes, Andrew and Zhou, Jidong (2024) Personalized pricing and competition. TSE Working Paper, n. 22-1333, Toulouse

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Abstract

We study personalized pricing in a general oligopoly model. The impact of personalized pricing relative to uniform pricing hinges on the degree of market coverage. If market conditions are such that coverage is high (e.g., the production cost is low, or the number of firms is high), personalized pricing harms firms and benefits consumers, whereas the opposite is true if coverage is low. When only some firms have data to personalize prices, consumers can be worse off compared to when either all or no firms personalize prices.

Item Type: Monograph (Working Paper)
Language: English
Date: May 2024
Place of Publication: Toulouse
Uncontrolled Keywords: personalized pricing, competition, price discrimination, consumer data
JEL Classification: D43 - Oligopoly and Other Forms of Market Imperfection
D82 - Asymmetric and Private Information
L13 - Oligopoly and Other Imperfect Markets
Subjects: B- ECONOMIE ET FINANCE
Divisions: TSE-R (Toulouse)
Institution: Université Toulouse 1 Capitole
Site: UT1
Date Deposited: 10 May 2022 07:37
Last Modified: 22 Apr 2024 07:00
OAI Identifier: oai:tse-fr.eu:126889
URI: https://publications.ut-capitole.fr/id/eprint/45399
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