Are Consumers More Loyal to National Brands than to Private Labels?

Bergès, Fabian, Hassan, Daniel and Monier-Dilhan, Sylvette (2009) Are Consumers More Loyal to National Brands than to Private Labels? TSE Working Paper, n. 09-131

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Official URL: http://tse-fr.eu/pub/22259
Item Type: Monograph (Working Paper)
Language: English
Date: December 2009
Subjects: B- ECONOMIE ET FINANCE
Divisions: TSE-R (Toulouse)
Site: UT1
Date Deposited: 18 Jan 2012 06:01
Last Modified: 07 Mar 2018 13:22
OAI ID: oai:tse-fr.eu:22259
URI: http://publications.ut-capitole.fr/id/eprint/3292

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