Consumers' Decision Between Private Labels and National Brands in a Retailer's Chain : a Mixed Multinomial Logit Application

Bergès, Fabian, Hassan, Daniel, Monier-Dilhan, Sylvette and Raynal, Hélène (2009) Consumers' Decision Between Private Labels and National Brands in a Retailer's Chain : a Mixed Multinomial Logit Application. Gestion 2000, 3. pp. 41-57.

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Official URL: http://tse-fr.eu/pub/10301
Item Type: Article
Language: English
Date: May 2009
Refereed: Yes
Subjects: B- ECONOMIE ET FINANCE
Divisions: TSE-R (Toulouse)
Site: UT1
Date Deposited: 18 Jan 2012 05:53
Last Modified: 07 Mar 2018 13:21
OAI ID: oai:tse-fr.eu:10301
URI: http://publications.ut-capitole.fr/id/eprint/2227

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