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Shoppers’ grocery choices in the presence of generalized eco-labelling

Bernard, Yohan, Bertrandias, Laurent and Elgaaied, Leila (2015) Shoppers’ grocery choices in the presence of generalized eco-labelling. International Journal of Retail & Distribution Management (4/5). pp. 448-468.

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To encourage sustainable consumer practices, public policy makers introduce new ecological measures, including mandatory programmes that require companies to provide environmental information about their products, even if the information is not flattering. Few academic studies consider the potential impacts of such mandatory eco-labels on consumer behaviour; the purpose of this paper is to seek to identify conditions in which a generalized eco-label in stores might modify consumers’ purchase choices.

Item Type: Article
Language: English
Date: 2015
Refereed: Yes
Subjects: C- GESTION > C1- Généralités
Divisions: TSM Research (Toulouse)
Site: UT1
Date Deposited: 21 Aug 2019 15:12
Last Modified: 21 Aug 2019 15:12

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