Identifying Two Part Tariff Contracts with Buyer Power: Empirical Estimation on Food Retailing

Bonnet, Céline and Dubois, Pierre (2015) Identifying Two Part Tariff Contracts with Buyer Power: Empirical Estimation on Food Retailing. TSE Working Paper, n. 15-575, Toulouse

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Official URL: http://tse-fr.eu/pub/29303

Abstract

Using typical demand data on differentiated products markets, we show how to identify and estimate vertical contract terms modelling explicitly the buyer power of downstream firms facing two part tariff offered by the upstream firms. We consider manufacturers and retailers relationships with two part tariff with or without resale price maintenance and allow retailers to have a buyer power determined by the horizontal competition of manufacturers. Our contribution allows to recover price-cost margins at the upstream and downstream levels as well as fixed fees of two-part tariff contracts using the industry structure and estimates of demand parameters. Empirical evidence on the market for bottles of water in France shows that two part tariff contracts are used without resale price maintenance and that the buyer power of supermarket chains is endogenous to the structure of manufacturers competition. We are able to estimate total fixed fees and profits across manufacturers and retailers.

Item Type: Monograph (Working Paper)
Language: English
Date: May 2015
Place of Publication: Toulouse
Uncontrolled Keywords: vertical contracts, two part tariff, buyer power, retailers, differentiated products
JEL codes: C12 - Hypothesis Testing
C33 - Models with Panel Data
L13 - Oligopoly and Other Imperfect Markets
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
Subjects: B- ECONOMIE ET FINANCE
Divisions: TSE-R (Toulouse)
Institution: Université Toulouse 1 Capitole
Site: UT1
Date Deposited: 21 Sep 2015 13:08
Last Modified: 21 Mar 2018 13:05
OAI ID: oai:tse-fr.eu:29303
URI: http://publications.ut-capitole.fr/id/eprint/16904

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