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(Mis)Using employee volunteering for public relations: implications for corporate volunteers' organizational commitment

Gatignon-Turnau, Anne-Laure and Mignonac, Karim (2015) (Mis)Using employee volunteering for public relations: implications for corporate volunteers' organizational commitment. Journal of Business Research, Vol. 68 (n° 1). pp. 7-18.

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Official URL: http://dx.doi.org/10.1016/j.jbusres.2014.05.013

Abstract

This study examines the conditions under which corporate volunteering initiatives can result in work outcomes. We posit that employees participating in company-supported volunteering activities (corporate volunteers) respond attitudinally to company support for employee volunteering (CSEV) based on the attributions they make about the company's purpose in implementing the volunteering program. Specifically, we examine the moderating role of corporate volunteers' attributions concerning the public relations motives underlying companies' employee volunteering programs. A sequential mixed methodology design is used for this study, consisting of two distinct phases: qualitative followed by quantitative. Results show that attributions of public relations motives undermine the positive effects of CSEV on corporate volunteers' perceptions of company prosocial identity, and subsequently, on corporate volunteers' affective company commitment. We discuss implications for theory and practice

Item Type: Article
Language: English
Date: January 2015
Refereed: Yes
Uncontrolled Keywords: Corporate volunteering, Organizational commitment, Attribution theory, Public relations, Corporate social responsibility
Subjects: C- GESTION > C3- Gestion ressources humaines
C- GESTION > C4- Management
Divisions: TSM Research (Toulouse)
Site: UT1
Date Deposited: 16 Jun 2015 14:23
Last Modified: 18 Oct 2017 15:12
URI: http://publications.ut-capitole.fr/id/eprint/16778

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