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Language, Internet and Platform Competition

Jeon, Doh-Shin, Jullien, Bruno and Klimenko, Mikhail (2017) Language, Internet and Platform Competition. TSE Working Paper, n. 12-336, Toulouse

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The World Wide Web was originally a totally English-based medium due to its
US origin. Although the presence of other languages has steadily risen, content in
English is still dominant, which raises a natural question of how bilingualism of con-
sumers of a home country affects production of web content in the home language and
domestic welfare? In this paper, we address this question by studying how bilingual-
ism affects competition between a foreign search engine and a domestic one within
a small country and thereby production of home language content. We ?nd that
bilingualism unambiguously softens platform competition, which in turn can induce
a reduction in home language content and in home country?s welfare. In particular,
it is possible that content in the foreign language crowds out so much content in the
home language that consumers enjoy less content when they are bilingual than when
they are monolingual.

Item Type: Monograph (Working Paper)
Language: English
Date: 23 February 2017
Place of Publication: Toulouse
Uncontrolled Keywords: Language, Bilingualism, Platforms, Two-sided Market, Content, Producers, International Trade
JEL Classification: D43 - Oligopoly and Other Forms of Market Imperfection
F12 - Models of Trade with Imperfect Competition and Scale Economies
L13 - Oligopoly and Other Imperfect Markets
L86 - Information and Internet Services; Computer Software
Divisions: TSE-R (Toulouse)
Institution: Université Toulouse 1 Capitole
Site: UT1
Date Deposited: 09 Jul 2014 17:28
Last Modified: 02 Apr 2021 15:47
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