@incollection{publications49805,
          author = {Nad{\`e}ge Jullian},
       booktitle = {La r{\'e}putation de l'entreprise},
          editor = {Emilie Gicquiaud and Karine Gr{\'e}vain-Lemercier},
         address = {Betrange},
           title = {Changer l?identit{\'e} de l?entreprise pour effacer sa mauvaise r{\'e}putation},
       publisher = {Legitech},
           pages = {131--139},
            year = {2024},
             url = {https://publications.ut-capitole.fr/id/eprint/49805/}
}