?url_ver=Z39.88-2004&rft_id=10.1002%2Fmar.21998&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Cloarec&rft.aufirst=Julien&rft.issue=n%C2%B07&rft.volume=vol.41&rft.date=March+2024&rft.issn=1520-6793&rft.atitle=Transformative+privacy+calculus%3A+Conceptualizing+the+personalization-privacy+paradox+on+social+media&rft.title=Psychology+%26+Marketing&rft.pages=1574-1596&rft.genre=article