?url_ver=Z39.88-2004&rft_id=10.1080%2F1051712X.2024.2380682&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Berger&rft.aufirst=Selina&rft.date=July+2024&rft.issn=1547-0628&rft.atitle=Navigating+Uncharted+Waters%3A+Insights+into+Transformative+Marketing+in+the+B2B+Mobility+Ecosystem&rft.title=Journal+of+Business-to-Business+Marketing&rft.genre=article