?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Destoumieux&rft.aufirst=Ludivine&rft.date=30+November+2023&rft.title=La+transgression+d%E2%80%99un+tabou+dans+une+publicit%C3%A9+provocante+%3A+r%C3%B4le+du+contexte+dans+la+formation+des+r%C3%A9actions+individuelles+chez+les+natifs+du+num%C3%A9rique