TY  - JOUR
CY  - Mount Morris
ID  - publications49575
UR  - http://tse-fr.eu/pub/129604
IS  - n°2
A1  - Gomes, Renato
A1  - Pavan, Alessandro
N2  - We introduce a model of (platform-mediated) many-to-many matching in which agents' preferences are both vertically and horizontally differentiated. We first show how the model can be used to derive the profit-maximizing matching plans under customized pricing. We then investigate the implications for targeting and welfare of uniform pricing (be it explicitly mandated or induced by privacy regulation), preventing the platform from conditioning prices on agents' profiles. The model can be applied to study ad exchanges, online retailing, and media markets.
VL  - vol.55
TI  - Price customization and targeting in matching markets
AV  - none
EP  - 265
Y1  - 2024/06/11/
PB  - Rand corp
JF  - RAND Journal of Economics
SN  - 0741-6261
SP  - 230
ER  -