relation: https://publications.ut-capitole.fr/id/eprint/49575/
title: Price customization and targeting in matching markets
creator: Gomes, Renato
creator: Pavan, Alessandro
subject: B- ECONOMIE ET FINANCE
description: We introduce a model of (platform-mediated) many-to-many matching in which agents' preferences are both vertically and horizontally differentiated. We first show how the model can be used to derive the profit-maximizing matching plans under customized pricing. We then investigate the implications for targeting and welfare of uniform pricing (be it explicitly mandated or induced by privacy regulation), preventing the platform from conditioning prices on agents' profiles. The model can be applied to study ad exchanges, online retailing, and media markets.
publisher: Rand corp
date: 2024-06-11
type: Article
type: PeerReviewed
identifier:   Gomes, Renato <https://www.idref.fr/225835193> and Pavan, Alessandro <https://www.idref.fr/058493433>  (2024) Price customization and targeting in matching markets.    RAND Journal of Economics, vol.55 (n°2).  pp. 230-265.       
relation: http://tse-fr.eu/pub/129604
relation: 10.1111/1756-2171.12464
identifier: 10.1111/1756-2171.12464
doi: 10.1111/1756-2171.12464
language: en