eprintid: 46468
rev_number: 5
eprint_status: archive
userid: 23303
importid: 106
dir: disk0/00/04/64/68
datestamp: 2022-12-02 10:43:42
lastmod: 2022-12-02 10:43:42
status_changed: 2022-12-02 10:43:42
type: article
metadata_visibility: show
creators_name: Berlinski, Elise
creators_name: Strauch, Marianne
creators_name: Plantec, Quentin
creators_idrefppn: 260758345
creators_idrefppn: 259997072
creators_idrefppn: 258376341
creators_affiliation: Copenhagen Business School
creators_affiliation: Toulouse Business School
creators_affiliation: Toulouse School of Management
creators_halaffid: 520525
title: Hyperloop, une mythologie de marchés
ispublished: pub
subjects: subjects_GESTION
abstract: Hyperloop, a markets’ mythology
This paper studies how a market is being structured around Hyperloop, the hyper-speed train proposed in 2013 by Elon Musk. We show that Hyperloop carries the mythology, in the Barthian sense, of the possibility for humans to master time and space. We link semiology and materiality and show that meaning is constructed through texts and narrative. Their specificity can influence the structure of markets and what circulates in them. We develop the concept of ambiguous materiality: a dichotomy between the materiality of a technological object and its markets, enabled by the mythological nature of the object.
date: 2022-05
date_type: published
publisher: Lavoisier
id_number: 10.3166/rfg.304.65-88
faculty: gestion
divisions: CRM
language: fr
has_fulltext: FALSE
doi: 10.3166/rfg.304.65-88
view_date_year: 2022
full_text_status: none
publication: Revue Française de Gestion
volume: vol. 3
number: n° 304
place_of_pub: Paris
pagerange: 65-88
refereed: TRUE
issn: 0338-4551
oai_identifier: oai:tsm.fr:2846
harvester_local_overwrite: number
harvester_local_overwrite: volume
harvester_local_overwrite: date
harvester_local_overwrite: pending
harvester_local_overwrite: creators_idrefppn
harvester_local_overwrite: abstract
harvester_local_overwrite: publisher
harvester_local_overwrite: place_of_pub
harvester_local_overwrite: creators_halaffid
oai_lastmod: 2022-11-29T14:04:50Z
oai_set: tsm
site: ut1
citation:   Berlinski, Elise <https://www.idref.fr/260758345>, Strauch, Marianne <https://www.idref.fr/259997072> and Plantec, Quentin <https://www.idref.fr/258376341>  (2022) Hyperloop, une mythologie de marchés.    Revue Française de Gestion, vol. 3 (n° 304).  pp. 65-88.