RT Journal Article
SR 00
ID 10.3166/rfg.304.65-88
A1 Berlinski, Elise
A1 Strauch, Marianne
A1 Plantec, Quentin
T1 Hyperloop, une mythologie de marchés
JF Revue Française de Gestion
YR 2022
FD 2022-05
VO vol. 3
IS n° 304
SP 65
OP 88
AB Hyperloop, a markets’ mythology  This paper studies how a market is being structured around Hyperloop, the hyper-speed train proposed in 2013 by Elon Musk. We show that Hyperloop carries the mythology, in the Barthian sense, of the possibility for humans to master time and space. We link semiology and materiality and show that meaning is constructed through texts and narrative. Their specificity can influence the structure of markets and what circulates in them. We develop the concept of ambiguous materiality: a dichotomy between the materiality of a technological object and its markets, enabled by the mythological nature of the object.
PB Lavoisier
SN 0338-4551
LK https://publications.ut-capitole.fr/id/eprint/46468/