eprintid: 45163 rev_number: 9 eprint_status: archive userid: 23303 importid: 106 dir: disk0/00/04/51/63 datestamp: 2022-04-25 13:36:50 lastmod: 2022-05-12 08:05:00 status_changed: 2022-05-12 08:03:39 type: article metadata_visibility: show creators_name: Meyer-Waarden, Lars creators_name: Cloarec, Julien creators_idrefppn: 069869871 creators_idrefppn: 242498825 creators_affiliation: Toulouse School of Management creators_halaffid: 520525 creators_halaffid: 520525 title: Baby, you can drive my car : psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles ispublished: pub subjects: subjects_GESTION abstract: Marketing personalization requires firms to collect information that they can use to personalize their products or services, which might raise consumer privacy concerns. Prior studies on construal level theory suggest that happier Internet users would likely take future rewards in social exchanges (e.g., personalization–privacy tradeoffs) into greater consideration. Building on both social exchange and construal level theories, this article investigates the extent to which happiness with the Internet drives the personalization–privacy paradox, as well as the moderating role of experience sharing frequency as a proxy for reciprocity. An online survey administered to a representative sample of French consumers (n = 649) largely confirms the predictions. Happiness with the Internet is the strongest driver of willingness to disclose information in exchange for personalization, surpassing conventional privacy?related constructs (e.g., trust and risk beliefs). In line with social exchange theory, reciprocity has an important influence on online social exchanges too. date: 2022-01 date_type: published publisher: Elsevier id_number: 10.1016/j.technovation.2021.102348 faculty: gestion divisions: CRM keywords: Self-driving cars, Artificial intelligence, Technology acceptance model, User well-being, Social recognition, Hedonism, Privacy concerns, Technology trust language: en has_fulltext: FALSE doi: 10.1016/j.technovation.2021.102348 view_date_year: 2022 full_text_status: none publication: Technovation volume: N° 109 number: N° 102348 place_of_pub: Oxford. refereed: TRUE issn: 0166-4972 oai_identifier: oai:tsm.fr:2822 harvester_local_overwrite: number harvester_local_overwrite: volume harvester_local_overwrite: pending harvester_local_overwrite: creators_idrefppn harvester_local_overwrite: abstract harvester_local_overwrite: publisher harvester_local_overwrite: creators_halaffid harvester_local_overwrite: publish_to_hal harvester_local_overwrite: title harvester_local_overwrite: place_of_pub oai_lastmod: 2022-05-11T08:46:08Z oai_set: tsm site: ut1 publish_to_hal: TRUE citation: Meyer-Waarden, Lars and Cloarec, Julien (2022) Baby, you can drive my car : psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles. Technovation, N° 109 (N° 102348).