TY  - JOUR
CY  - Amsterdam
ID  - publications43911
UR  - https://www.sciencedirect.com/science/article/pii/S0378720620303037
IS  - vol.7
A1  - Suoniemi, Samppa
A1  - Meyer-Waarden, Lars
A1  - Munzel, Andreas
A1  - Zablah, Alex Ricardo
A1  - Straub, Detmar
Y1  - 2020/11//
N2  - Despite being the object of much interest, deep insights regarding why and when investments in big data resources enhance firm performance are lacking in the literature. Building on the resource-based view (RBV) and data provided by 301 senior marketing managers, this study reveals that big data resources primarily improve firm performance by enhancing the market-directed capabilities of the firm. In addition, the data indicate that firms pursuing a differentiation rather than cost-leadership strategy gain most from big data resource investments and that such resources account for 13 % of the variance in the performance of firms pursuing a differentiation strategy.
PB  - Elsevier
JF  - Information and Management
VL  - n°57
KW  - Big data resources, Data warehousing, Resource-based view (RBV) of the firm, Market-directed capabilities, Business strategy, Firm performance
SN  - 0378-7206
TI  - Big data and firm performance: The roles of market-directed capabilities and business strategy
AV  - none
ER  -