@article{publications43911,
          volume = {n?57},
          number = {vol.7},
           month = {November},
          author = {Samppa Suoniemi and Lars Meyer-Waarden and Andreas Munzel and Alex Ricardo Zablah and Detmar Straub},
         address = {Amsterdam},
           title = {Big data and firm performance: The roles of market-directed capabilities and business strategy},
       publisher = {Elsevier},
            year = {2020},
         journal = {Information and Management},
        keywords = {Big data resources, Data warehousing, Resource-based view (RBV) of the firm, Market-directed capabilities, Business strategy, Firm performance},
             url = {https://publications.ut-capitole.fr/id/eprint/43911/},
        abstract = {Despite being the object of much interest, deep insights regarding why and when investments in big data resources enhance firm performance are lacking in the literature. Building on the resource-based view (RBV) and data provided by 301 senior marketing managers, this study reveals that big data resources primarily improve firm performance by enhancing the market-directed capabilities of the firm. In addition, the data indicate that firms pursuing a differentiation rather than cost-leadership strategy gain most from big data resource investments and that such resources account for 13 \% of the variance in the performance of firms pursuing a differentiation strategy.}
}